What is an email blast?

October 1, 2013  By 

If you’re new or just simply confused about the whole e-mail scene here’s a brief description of what an e-mail blast is.

An e-mail blast is simply just the process of someone sending a string of people an e-mail. It’s mainly used by marketers to get their material and their company out there to customers. This can be in the form of a newsletter or the form of new events or updates in the company or even advertising products.

It’s an incredibly good thing for communicating with customers but make sure they’ve signed up for  your newsletter/updates otherwise it will be considered spam.

Navitas recommend you should never send these from your own personal e-mail account always use a third party website like Mail Chimp, Constant Contact and Aweber. It can be time consuming and another task to add to your ongoing marketing efforts, so why not call us at Navitas and see how we can help manage this process for you and dimish your workload.

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